In this episode of the podcast, the host, Claudia Fabian, is joined by Patti Biro, a renowned expert in the salon and spa industry. They discuss the latest retail trends shaping the industry in 2023. Here are some key points from the video:
Hyper-Personalization: Patti emphasizes the importance of personalization in the spa and wellness industry. She suggests that treatments should be personalized based on an in-depth assessment of the client’s needs, which could include skin type, stress level, exercise level, and even where they live. She also mentions the use of technology for skin assessments and tracking personal skincare journeys.
Inclusivity: The discussion moves to the importance of inclusivity in the spa and wellness industry. Patti suggests that services should be targeted to all genders and ethnicities, and that businesses should make an effort to be welcoming to all potential clients. She also mentions the importance of representing diversity in social media posts and websites.
Effectiveness Over Clean Beauty: Patti discusses a shift in the beauty industry from a focus on clean beauty to a focus on effectiveness. She suggests that customers are becoming more focused on the effectiveness of ingredients and are looking for products that deliver results.
In-Store Events: Patti talks about the return of in-store events as a marketing tool in the spa and wellness industry. She suggests that these events can help to reconnect with clients and attract new ones.
Complete and Incomplete Services: Patti emphasizes that a service is not complete until a retail recommendation is made. She suggests that retail products can extend and enhance the benefits of a service and can lead to happier clients and better reviews.
The video ends with Patti sharing her thoughts on the importance of following up with guests to create more marketing and sales opportunities after the appointment is complete. She also discusses the concept of complete and incomplete services and how retailers can leverage these experiences to create more sales and marketing opportunities.
Please note that this is a video summary and may not include all details. I can provide a more detailed transcript if you need more specific information.
Author: Clelia Gaksteyn
I'm a highly skilled and knowledgeable esthetician who has worked in the skincare industry for over 20 years. In addition to her work as an esthetician, I am also a writer and blogger, sharing her knowledge and experience in the skincare industry with a broader audience. I write about the latest skincare trends and product reviews and provide tips and advice on achieving healthy, beautiful skin at OrganicSkinCare.com and on social media.
